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eurostar

OOH - cinema - digital

‘You see more when you don’t fly’
 

Shortly after its 25th birthday, Eurostar wanted to reignite the "challenger mentality" of campaigns past. The campaign follows the adventures of a thrill-seeking ostrich named Seymour as it explores Europe. It depicts the flightless bird as it saunters past various quintessentially British or French
things. You see more when you don't fly. Launched alongside print, OOH, TV, cinema and digital.

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pre-shoot mockups

While in the UK, the Ostrich is depicted visiting the Crown Jewels. While on the Continent, Seymour visits a restaurant in Belgium for moules, a chic Parisian boutique store selling gorgeous looking berets and Amsterdam’s famous flowers and bikes.

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pre-shoot storyboard

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