this.
Brand Strategy - Verbal Identity -
Print - Packaging - Campaign
this.
Brand Strategy - Verbal Identity -
Print - Packaging - Campaign
current account switch service
Current Account Switch Service launches a playful integrated campaign to encourage the public to consider switching their bank accounts. The campaign line ‘Maybe it’s time to switch, with the Current Account Switch Service’ encourages people to explore other current account options; perhaps there’s one that will better suit their needs now.
the idea
Our idea stemmed from the fact that people don’t walk around thinking about switching their current account so that’s why we wanted to approach the subject from a new, unexpected angle, and use humour to show that sticking with the same current account is like sticking with the same clothes or hairstyle… forever.
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In each shot, we show our hero characters loving their choice until the point where it suddenly doesn’t seem like such a good idea, and they get mistaken for a bin bag, or smash a priceless vase. That’s when they have their epiphany moment and realise that there are other options out there.
social and OOH
Pre-shoot bus wrap designs
We were excited to really push the campaign further
from social to TV to bus wraps and really scaling this message up. These bus routes toured around the
country, in Manchester, Birmingham, London.
TV
