The campaign continues the long-running story of the CEOs’ hapless attempts to run a bank in competition with Santander. The latest films feature Santander’s rival bank attempting to sabotage their exciting new Edge current account campaign.

Part of the bank’s latest phase of its “Bank of Antanddec” integrated campaign, the out of home (OOH) work aims to build intrigue around the name of the new account, and drive consideration.

The OOH campaign is appearing on unique sites across London, such as Westfield London Pump Station, Piccadilly Lights, Imax, Oxford Circus Underground, Waterloo, and at “high-profile branded edges” in London, Liverpool, Hull and Newcastle.