Part of our mission was to develop creative assets and content that will appeal to the current audience but also new audiences asking questions such as, Who is she, and where does she like to spend time?

How does she like to be spoken to? What content does she most engage with?

 

We took the current brand and evolved it, creating a brand playbook. 

This showed how the new brand manifesto lives through the whole ecosystem and across the major consumer touchpoints.

Accompanying the brand playbook was a toolkit. It showcased how the brand looks and sounds across specific channels and executions, allowing the TALA team to utilise it for future campaigns and comms.

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