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THIS is a 'new' meat substitute brand which sell a range

of meat-like food products. I worked with Johnson Banks

to develop this strong typographic brand along with food packaging solutions. These were just a small handful of
my typographic experiments and design ideas in the earlier stages that got taken forward to the fully developed brand.

​

this.

Brand Strategy - Verbal Identity -

Print - Packaging - Campaign

ideas.

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outcome.

The ideas developed and the campaign was continued by
the team at Johnson Banks. The products have now been launched in supermarkets across the UK.

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